Speaker
Patrick "Paddy" Jenkner
As a Mautic Integrator specializing in data and process analysis, I like to spend my time combing through Mautic's database tables, writing automated tests and developing workflows for CI/CD-pipelines and deployments.
Privacy focused Marketing Automation with Mautic - Already good and getting even better
One of Mautic's biggest advantages compared to other marketing automation tools is its high conformity with the GDPR and other privacy standards. As open-source software that can be self-hosted, Mautic enables users to keep true sovereignty over their data and ensure that all relevant laws are adhered to.
In this talk, we will start by recapping reasons for following current privacy laws, especially the GDPR, as well as big-picture motivations for more privacy and data sovereignty.
Afterwards we will jump into Mautic itself, giving an overview of recent development, plugins and best practices for increasing Mautic's privacy standards, including but not limited to:
- The recent split of Mautic's core functionalities from its tracking,
- campaign actions for anonymizing user data,
- sending emails with european ESPs,
- compliantly integrating Mautic with other tools via n8n
- and a new plugin for handling Double Opt-In.
But even though Mautic already does pretty well, it still contains some typical pitfalls with regard to privacy. We will not only point them out, but also provide best practices and fixes to avoid them.
Besides these small traps, there is still room for improvement. That's what the current Privacy Initiative is focussing on: Making sure Mautic becomes even more privacy focused in the future. We will go over some of the initiative's goals in detail, hopefully gathering more support for this important cause.