Schedule

Once a year our whole community gathers in one room, and this session is where we take stock together.

The Mautic Update is the Project Lead's annual account of how the project is really doing. We will walk through what has been released over the past twelve months and the work that made it possible, look transparently at our funding, our governance and the health of our contributor base, and set out the roadmap and the priorities I would like us to hold for the year ahead.

There is a wider story running alongside all of this. Organisations across Europe and beyond are rethinking what it means to depend on platforms they do not control, and marketing automation is one of the places that dependency has the biggest impact when it comes to customer data. I will talk about where Mautic sits in that shift, and what we need to do to position Mautic as the go-to solution.

Expect candour rather than a highlight reel, a clear picture of where we need help, and time to ask me whatever you want to know about the direction we are taking.

Mautic 7 has finally here and it's a huge milestone for the project. As the previous release Mautic 6 was a featureless bridgerelease, this jump from Mautic 5 to Mautic 7 is a big leap forward, packed with new things to explore.

That's exactly what this talk is about: unpacking everything that's new. We'll walk through the big, headline features that everyone's excited about, the quality-of-life changes which make Mautic 7 more enjoyable to use, and also the quieter, more hidden additions that don't get as much attention but can offer real, lasting value once you know how to use them.

Whether you're after the big-picture changes or the small details that make everyday work easier, this talk will give you a complete picture of what Mautic 7 has to offer.

Most brands don’t have a retention strategy, they have a collection of retention tactics - a welcome campaign, a loyalty segment, a win-back flow, each built at a different time to answer a different question, and never introduced to each other.
Retention isn’t the next automation to build, it’s what a genuinely connected customer journey produces, decision by decision.
Using eFocus Marketing’s Customer Drift™ and Customer Momentum™ frameworks, Kate will walk through the four ways relationships quietly weaken long before they show up as churn, and the five deliberate decisions that keep momentum building instead.

I'll do a live demo on an AI assistant (Bruce) that manages my Marketing Automation for me.
It's going to be a really interactive session, you can join in and interact with my Mautic during the session.
Once you see me using my Mautic in this way there is no way back, you can't unsee it.
People will be able to - before the meeting is finished - have the marketing automation setup done.

I'll also show that I made some AI implementations that I made in Mautic.

• a AI report maker
• a AI chatbot for mautic users
• a AI powered Email template maker
  and more...

A good campaign can still fail before anyone reads it.

Mailbox providers evaluate sender identity, authentication, alignment, reputation, sending patterns, links and audience behaviour long before a person sees the subject line. For Mautic users, that means deliverability is not just an email setting. It is operational infrastructure.

This practical talk explains what marketers, implementers and admins need to understand about SPF, DKIM, DMARC, DMARCbis, domain alignment and the wider trust layer around the inbox. The goal is not to turn marketers into DNS specialists. The goal is to show why Mautic campaigns need sender trust before campaign quality has a chance to matter.

Open source has never been more important, yet the foundations that make open source projects thrive are under pressure.
AI is changing the landscape, with new opportunities but also new challenges. Regulations such as the EU Cyber Resilience Act are adding to the workload. Cultural changes and economic cycles affect funding and corporate participation as well as contributions from individuals.
So how can we make open source - and Mautic - last?
This panel discusses the specific situation that Mautic is in, but also ponders the critical factors behind successful, resilient open source projects (even if far outside the mainstream), and how contribution and financial support can be developed for the future.
The goal is not to predict the future of open source, but to explore how we can help shape it :)

One of Mautic's biggest advantages compared to other marketing automation tools is its high conformity with the GDPR and other privacy standards. As open-source software that can be self-hosted, Mautic enables users to keep true sovereignty over their data and ensure that all relevant laws are adhered to.

In this talk, we will start by recapping reasons for following current privacy laws, especially the GDPR, as well as big-picture motivations for more privacy and data sovereignty.

Afterwards we will jump into Mautic itself, giving an overview of recent development, plugins and best practices for increasing Mautic's privacy standards, including but not limited to:

• The recent split of Mautic's core functionalities from its tracking,
• campaign actions for anonymizing user data,
• sending emails with european ESPs,
• compliantly integrating Mautic with other tools via n8n
• and a new plugin for handling Double Opt-In.

But even though Mautic already does pretty well, it still contains some typical pitfalls with regard to privacy. We will not only point them out, but also provide best practices and fixes to avoid them.

Besides these small traps, there is still room for improvement. That's what the current Privacy Initiative is focussing on: Making sure Mautic becomes even more privacy focused in the future. We will go over some of the initiative's goals in detail, hopefully gathering more support for this important cause.

What happens when Mautic stops being a marketing automation platform and becomes part of the infrastructure of a political movement?

In 2024, Hungary's newly emerging TISZA movement needed to turn a rapidly growing audience into an organized community. Mautic became much more than an email tool: it evolved into a CRM for supporters and helped provide the digital foundation for organizing the grassroots TISZA Islands across the country.

This talk tells the story of how an open-source marketing platform was pushed far beyond a conventional marketing use case — managing audiences, communication, segmentation and community organization while retaining control over the infrastructure and data, without per-contact or per-user software licensing.

I'll share what worked, what didn't, what we had to build around Mautic, and how lessons from this system helped shape the thinking behind the digital infrastructure that followed.

It is a story about Mautic at unusual scale, but also about something bigger: what becomes possible when an organization owns its technology instead of renting access to its audience.

Most Mautic campaigns chase new leads - but existing customers hold the untapped potential., especially in B2B.
This talk shifts focus to your existing business: accounts already generating revenue, often left with nothing more than a generic newsletter.
We’ll walk through 10 concrete, tested Mautic campaigns for onboarding, upselling, churn prevention, and relationship-building, with real setups using CRM integration plus other integrations (mostly through APIs / webhooks), which tie into segmentation, scoring, dynamic content, and more.
With ideas for everyone ready to implement.

Why did we built the Public Mautic Marketplace when we already used Packagist? What packages can be shared there? Who can publish packages and how? How does it all work?

NLNet funded the development of campaign export in 2025. This year they funded a team to build public sharing of campaigns along with themes as plugins.

I had an opportunity to join the daily discussions of the team, review and test the code so I can tell the story of what lead to the development of a new PHP app at marketplace.mautic.org

After the Spanish Civil War, a young priest arrived in a poor Basque industrial town. He did not start by founding a company. He started with a school. Then came a cooperative. Then a bank. Then an ecosystem.

This talk uses the story of Mondragón to ask a question that sits close to Mautic’s own promise: if we want organizations to be free from vendor lock-in, what has to exist so that freedom can actually stand?

Mautic gives teams a way to keep control of their marketing infrastructure and customer memory. But sovereignty is not held up by code alone. It needs maintenance, funding, governance, trust and a community willing to build the less glamorous parts of independence.

This is not a fundraising speech. It is a story about what freedom costs when it becomes infrastructure.