Speaker
Joey Keller
Joey Keller is CTO at Friendly, a Mautic professional, speaker and content creator who enjoys finding out just how far Mautic can be pushed. His work spans marketing automation, email deliverability and infrastructure, from everyday campaigns to large-scale and unconventional Mautic implementations. He regularly shares what he learns with the Mautic community through talks and his YouTube channel.
Panel: Keeping Mautic Strong for the Future: What Makes Open Source Last?
Open source has never been more important, yet the foundations that make open source projects thrive are under pressure.
AI is changing the landscape, with new opportunities but also new challenges. Regulations such as the EU Cyber Resilience Act are adding to the workload. Cultural changes and economic cycles affect funding and corporate participation as well as contributions from individuals.
So how can we make open source - and Mautic - last?
This panel discusses the specific situation that Mautic is in, but also ponders the critical factors behind successful, resilient open source projects (even if far outside the mainstream), and how contribution and financial support can be developed for the future.
The goal is not to predict the future of open source, but to explore how we can help shape it :)
Can You Mautic a Country?
What happens when Mautic stops being a marketing automation platform and becomes part of the infrastructure of a political movement?
In 2024, Hungary's newly emerging TISZA movement needed to turn a rapidly growing audience into an organized community. Mautic became much more than an email tool: it evolved into a CRM for supporters and helped provide the digital foundation for organizing the grassroots TISZA Islands across the country.
This talk tells the story of how an open-source marketing platform was pushed far beyond a conventional marketing use case — managing audiences, communication, segmentation and community organization while retaining control over the infrastructure and data, without per-contact or per-user software licensing.
I'll share what worked, what didn't, what we had to build around Mautic, and how lessons from this system helped shape the thinking behind the digital infrastructure that followed.
It is a story about Mautic at unusual scale, but also about something bigger: what becomes possible when an organization owns its technology instead of renting access to its audience.