Speaker
Ekke Guembel
Professional Mautician at Leuchtfeuer.com and community contributor to Mautic since 2016. Mautic Council member.
Panel: Keeping Mautic Strong for the Future: What Makes Open Source Last?
Open source has never been more important, yet the foundations that make open source projects thrive are under pressure.
AI is changing the landscape, with new opportunities but also new challenges. Regulations such as the EU Cyber Resilience Act are adding to the workload. Cultural changes and economic cycles affect funding and corporate participation as well as contributions from individuals.
So how can we make open source - and Mautic - last?
This panel discusses the specific situation that Mautic is in, but also ponders the critical factors behind successful, resilient open source projects (even if far outside the mainstream), and how contribution and financial support can be developed for the future.
The goal is not to predict the future of open source, but to explore how we can help shape it :)
Beyond Newsletters: 10 Mautic Campaigns for B2B Customer Engagement
Most Mautic campaigns chase new leads - but existing customers hold the untapped potential., especially in B2B.
This talk shifts focus to your existing business: accounts already generating revenue, often left with nothing more than a generic newsletter.
We’ll walk through 10 concrete, tested Mautic campaigns for onboarding, upselling, churn prevention, and relationship-building, with real setups using CRM integration plus other integrations (mostly through APIs / webhooks), which tie into segmentation, scoring, dynamic content, and more.
With ideas for everyone ready to implement.