Speaker
Ewan Dennis
Ewan is a career software engineer and aspiring generalist, with 25 years experience across email, SaaS, finance, application security, games and scientific visualisation. Ewan works Customer Success at KumoCorp.
Ewan and family live in central Scotland with a growing stable of pets, hobbies and bicycles.
Evolution Of A Sender: Ensuring Your Email Stack Fits Your Business
When email is mission-critical, its technical underpinnings matter and we so often trade flexibility, data sovereignty and control for convenience.
The impact is felt only later as we try to adapt to an ever-changing business context. Cost and stickiness are naturally factors, but so are integration, tunability, control and resilience.
In this session, we’ll model how the mail sending stack can evolve with its business. We'll identify variation, call out pitfalls and decision points, and learn how to hit the sweet spot for your business throughout the cycle.